Hotels News

The ibis, the international hotel brand of Accor recently opened its third hotel in Bengaluru - ibis Bengaluru City Centre. It is the eleventh ibis in India that offers 173-guest rooms catering to the business and leisure travelers.

Ibis has launched a unique campaign #bangalorelouvin for the opening of ibis Bengaluru City Centre with the concept to engage people's love for Bangalore city through social media. The campaign has been launched with a musical video of the general public expressing their views of Bangalore. The key attraction of the viral campaign is the ibis life-sized red pillows and heart-shaped shutter glasses as visuals. A three-phased campaign begins with the musical video going viral, activation by people sharing their love of the city on social media and finally seeking ownership on the exciting activities linking it back to ibis Bengaluru City Centre.

J.B. Singh, President & CEO, InterGlobe Hotels, said: "Bangalore as a city truly defines a cosmopolitan existence. The ibis property at Bengaluru City Centre is the extension of a cosmopolitan atmosphere that perfectly balances the needs of corporate and leisure travelers. Today, it's all about providing service excellence at an affordable cost, irrespective of the category and we are excited about providing a memorable
experience to our guests".

Firoz Jangaria, General Manager, ibis Bengaluru City Centre said: "By providing quality accommodation for those who are looking for an economy hotel with international standards and with easy access to the city's main attractions, ibis Bengaluru City Centre is a great new asset to the city centre. The #bangalorelouvin campaign will reaffirm that ibis Bengaluru City Centre is determined to make a lasting impression and further build an emotional connection with the people to celebrate this vibrant city. "